Seventy One
Seventy One is a fabulous, contemporary restaurant, situated within Styrrup Hall, serving British cuisine with an international twist.
Marketing Objectives
1. Increase awareness of the new restaurant and new Chef
2. Generate new bookings
3. Promote the restaurant as a venue for events
4. Reward regular customers
5. Promote seasonal events
As the restaurant opens for breakfast, lunch and dinner, it's important that individual menus are easily found, with relevant serving hours and that there is a standard booking system - in this case an external booking system called TOGO.
Social Media is crucial to the success of the site. Whether it's original food based content - a new seasonal menu, a new dish/recipe or an event promotion, pushing new customers to the site is key part of driving bookings
Professional photography can be the difference between a good site and a great site.
Food is as much about sight as taste - what you see influences your perception of the food and makes your taste buds tingle!
